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The world’s first crumble bar. We do exactly what it says on the pot: we make delicious, artisanal crumble to eat on the go or to enjoy at home.


There’s a reason crumble is Britain's favourite dessert; but back in 2016, whilst staring at a near-deserted ice cream parlour and wondering what warms people up in the same way that ice cream cools people down, founder Kim couldn’t think of any good reason why crumble wasn’t readily available to devour out and about.


What started as a stall at a farmer’s market to test the waters quickly became a much-loved staple of the food scene all year round. Every crumble is handmade by our artisan team, combining sustainably sourced, seasonal ingredients with innovative toppings to create a mouthwatering twist on tradition. This allows us to serve up the wonderful British public with the same nostalgic dessert you know and love, but not as you’ve ever tasted it before. (We’ve even heard that it’s ‘better than Nan’s’...) 


Plus, though crumble is traditionally thought of as a winter dessert, we think it deserves the spotlight all year - so we’re flipping the notion on its head with the world’s first iced crumbles, and refreshing frozen custard.


Over the past 3 years we’ve had the pleasure of serving our crumble at festivals, markets, and even celebrity birthday parties. Whether you’re a custard or an ice cream kind-of-person, whether you stick it on the gram and then stick it in your mouth or vice versa, you can now find us in person at Old Spitalfields Market and the iconic Borough Market

Pink Apple

We'd love to hear from you

General enquiries:




Office pop-ups near Spitalfields:

Office pop-ups near London Bridge:

Unfortunately, we aren't taking on any events outside of London at the moment.

Humble Crumble - Old Spitalfields Market
Unit SP4C, 12 Horner Square, E1 6EW

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